The LA Times has an article about the history of "this is the most important election" rhetoric:
"Every election, we always say this is the most important election ever. But this year we really mean it," a Sierra Club spokesman told USA Today four years ago, when George W. Bush and Al Gore squared off.Thanks to Wonkette.com for the link. And at the risk of this becoming an all-Wonkette-all-the-time journal, I noticed that AMC made yet another TV appearance this weekend, on CNN's media criticism show "Reliable Sources". I guess this means she's officially joined the ranks of the TV punditry class.
So, how does the Sierra Club feel about the 2004 contest? This time, they super-duper really mean it. "The problem with crying wolf is sometimes there really is a wolf," says Executive Director Carl Pope. "This time, there's a wolf."